Thoughts

We regularly speak and deliver training at conferences both within the UK and worldwide. You can see some of the previous conferences we’ve spoken at below as well as a list of where you can see us next.

Articles

We’re Hiring – PR Manager

We’re looking for a PR Manager to join the Silverthorn team. As we’re a small team, this means working directly with the Founder in all areas of campaigns; from brainstorming and strategy through to media relations and reporting. We work with clients across both consumer and B2B and in range of industries, providing lots of […]

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How AI is driving innovation and efficiencies in journalism & PR

This post is based on a talk at Marketing Show North, you can see the slides below, but I wanted to add some more context to the slides. I’ll start by saying that I in no way profess to be an expert on AI. I am however very interested in anything that helps me to […]

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Implications of new influencer guidelines on paid links

TLDR: buying links may now be breaking the law, not just against Google’s guidelines. Last week the Competition and Markets Authority (CMA) released an update to their Influencer guidelines following an investigation into whether celebrities are disclosing paid partnerships clearly enough. This caused much furore in the world of influencers with many thinking the guidelines […]

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How to pitch what journalists want

If you’ve seen me talk at a conference before or attended one of my training sessions you’ve probably heard me talk in terms of two audiences: The end audience – the potential customers you’re trying to reach to ultimately convert The middle audience – the journalists or influencers that will enable you to reach the […]

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Upcoming talks

12th September 2019
BrightonSEO Digital PR for Link Building Training Course
16th October 2019
Digital Growth Unleashed
24th October 2019
The intersection of PR and SEO

Videos & slides

Conferences we've spoken at

  • SMX München logo
  • BrightonSEO logo
  • InBound 2017 logo
  • Ungagged logo
  • Turing Fest logo
  • inOrbit 2018 logo