Thoughts

We regularly speak and deliver training at conferences both within the UK and worldwide. You can see some of the previous conferences we’ve spoken at below as well as a list of where you can see us next.

Articles

Crafting ‘newsworthy’ stories and campaigns

One of the most common pieces of advice given on how to generate top tier media coverage links is often ‘you need to create something newsworthy’ and I myself am probably guilty of saying this to people too. But this begs the question; what makes something newsworthy? Without knowing that, how do you know how […]

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You’re probably missing something: How to effectively monitor online PR coverage

We’ve shared our go-to strategies for finding coverage, including useful tools and practices you can implement to catch the pieces that inevitably slip through the cracks.

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We’re Hiring – PR Manager

We’re looking for a PR Manager to join the Silverthorn team. As we’re a small team, this means working directly with the Founder in all areas of campaigns; from brainstorming and strategy through to media relations and reporting. We work with clients across both consumer and B2B and in range of industries, providing lots of […]

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How AI is driving innovation and efficiencies in journalism & PR

This post is based on a talk at Marketing Show North, you can see the slides below, but I wanted to add some more context to the slides. I’ll start by saying that I in no way profess to be an expert on AI. I am however very interested in anything that helps me to […]

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Upcoming talks

16th October 2019
Digital Growth Unleashed
24th October 2019
The intersection of PR and SEO
19th November 2019
State of Digital: London 2019
11th April 2020
BrightonSEO Digital PR for Link Building Training Course

Videos & slides

Conferences we've spoken at

  • SMX München logo
  • BrightonSEO logo
  • InBound 2017 logo
  • Ungagged logo
  • Turing Fest logo
  • inOrbit 2018 logo