We take your objectives and work out a content strategy to deliver on that, be that for acquisition of new customers or audiences, or retention of existing ones.
We don’t believe in a ‘build it and they will come’ mentality, our strategies are led by data and always accompanied by a seeding plan to drive people to the content.
Our strategies are designed for humans, not bots or crawlers, we create content that resonates with your audience and is genuinely helpful and entertaining. Meaning not only will the content generate engagement and build loyalty and preference with your audience, but this in turn also leads to improved SEO performance.
- Audience research
- Content research & Audit
- Content strategy
- Content roadmaps / Editorial calendars
- Monitoring and reporting