Approach

We’re about conversations; starting them, joining them, amplifying them. We don’t just create campaigns to hit KPIs, we create campaigns that people can’t help but talk about, write about and link to.

We find the right influencers (be they social influencers, bloggers or journalists) for your audience and build campaigns that resonate.

Relationships are important to us, we want to be more than just another agency to you; we want to feel like part of your team so for this reason we’ll spend as much time as possible with you to ensure we know your business as well as you do. We spend time in our clients’ offices and other premises or invite them to come and work with us from our office whenever they feel like it.

Our process

01

Audience identification and research

Your audience is at the heart of any of our strategies and our campaigns, it’s important we know as much about them as possible to ensure we target the right conversations to engage them.

02

Ideation

Once we fully understand your audience and how to reach them, the next step is for us to brainstorm the ideas that will create the conversations and the results you want. Our clients sometimes like to get involved in our brainstorming sessions to and we welcome that.

03

Creation

Bringing our ideas to life can take many forms, from interactive content pieces or videos, to shareable games and quizzes, to offline stunts and events, to simple thought leadership and newsjacking. We have the skills and partnerships to make it happen.

04

Media/influencer relations

Our relationships are key, because we work across multiple industries and countries, no matter what the campaign subject or location we know how to get you in front of the right journalists and influencers.

05

Monitoring and analysis

We constantly monitor and analyse our campaigns while running using a selection of both tools and human insight to ensure we’re optimising them and making changes where necessary for whichever part of the message is resonating the most. We also offer this service for campaigns we haven’t created.

06

Reporting

Showcasing our results is one of our favourite parts of a campaign, so we take reporting seriously. We work with you to ensure we know the best format, frequency and contents of our reporting that is most useful for you and your company.